How to Pick the Best Font for Your Website, Easy Guide:
Looking for the best font for your website? The ideal choice is a font that can grab and keep visitors’ attention, while remaining easy to read. But with tons of options to choose from, how do you pick the best font for your website?
In this easy guide, I’ll show you how to zero in on the best web font for your particular brand and give you a list of Google’s best web fonts to choose from.
I’ll also give you suggestions for pairing these fonts to create a specific look and style for your website.
By the end of this quick guide, you’ll be able to easily select the best font for your website.
The Google web fonts on this list are all super-popular, distinctive, and stylish. And even better, they’re all 100% free and easy to add to your website.
You can pick a suggested pairing from this list, or play around with the options and create your own unique combo.
So let’s get into how to pick the best font for your website in minutes.
Choosing the Best Font For Your Website: Rules to Remember
Rule #1: Don’t Combine Too Many Fonts (No more than 2 or 3)
With all of the gorgeous font options available to you, it can be tempting to go a little crazy and add every font that catches your eye to your site.
But that would be a major design no-no.
When choosing the best font for your website, limiting the number of fonts is key.
As a general rule, your website should have no more than three web fonts, to create a polished, pulled-together feel.
You’ve probably seen brands that use a jumble of different font styles. Ever noticed how messy and unappealing their branding looks?
Not only does this move mark your brand out as a rookie, it’s also a sure-fire way to ensure that your business just isn’t memorable.
That’s because good branding is all about the repetition of a few selected elements.
When visitors to your site see the same two or three fonts on your logo, in your headers, and body text, they’ll begin to associate those fonts with your brand.
This helps your website and business to stand out and come across as more professional and authoritative.
Rule #2: Pair Opposing Font Types for More Appeal
While there are thousands of web fonts to choose from, they can all be split into two main groups:
Serif and Sans-Serif fonts.
Serif fonts are those with small lines attached to their ends, like Times New Roman or Georgia fonts. Serif fonts are more traditional and give your branding a more conservative look.
Sans-serif fonts don’t have these little lines and tend to be more modern, sleek, and even playful.
Examples of sans-serif fonts include Helvetica and Montserrat. If you’re going for a more contemporary brand style, you’ll want to use sans-serif fonts.
You know the phrase “opposites attract”? Well, it definitely applies to choosing the best fonts for your website.
Pairing a serious, formal font with a cooler, more fun font is a fantastic way to create a highly memorable, eye-catching brand.
So if you’re having trouble figuring out the best web font combo for your website, try combining a serif font with a sans serif option.
Then, make one font larger than the other, for maximum contrast.
This quick trick works whether your website is for a lawyer’s office or a style influencer’s blog.
Juxtaposing a classic font with a modern one is an easy recipe for instant branding success.
Now that we’ve got the basics out of the way, it’s time to pick the best font for your website. Here are my picks for the best fonts for websites.
The Best Font for Your Website: My Top Picks
Josefin Sans: This Google font is a firm favorite for its cool, geometric style. While this font has a modern look, it’s also got a touch of vintage in its pedigree (it was based on classic Swedish design). It works equally well on big bold headlines and sub-text.
And If your brand’s name has a “z” in it, Josefin Sans will definitely add a stand-out look to your branding.
Josefin Sans pairs well with: Amatic SC for a quirky effect, or try it with Dancing Script to achieve a fun, playful look with a feminine touch.
Oswald: If you want to give your website a more high-end feel, you really can’t go wrong with the Oswald font. With its straight, slim look, this sans-serif font is a great choice for websites offering professional services. Whether you use it for headings or body text, Oswald gives your words and your site a trustworthy, authoritative feel.
You have six different styles of Oswald to choose from, so you’re sure to find the perfect match for your brand.
Oswald pairs well with: Everything from Arial and Roboto, to Opens Sans and Merriweather.
Love Oswald’s sleek modernity but also want to introduce a slightly classic font to your branding? Pair Oswald with EB Garamond for a perfectly balanced look.
Alegreya: Choose the Alegreya serif font if you’re looking for a mix of classic and friendly styles. While Alegreya is a serif font, it’s not as traditional as others, making it ideal for a less serious feel.
It’s also a highly readable font, helping your visitors easily make their way through large amounts of text. But Alegreya also looks amazing on headlines, so don’t be afraid to use it to highlight sections.
As a bonus, Alegreya displays wonderfully as an italic font.
Alegreya pairs well with: Practically any sans-serif font. Add a large Alegreya headline to an Alegreya Sans sub-heading or pair it with Roboto.
Or try my personal favorite. Pair it with Lato for classical meets modern simplicity.
PT Sans: PT Sans is another great sans-serif font option. It works well on big headlines and is clear, easy to read, and simple.
Because of these properties, web designers often use PT Sans on areas of websites where easy reading is important. If you’ve got a landing page with lots of text you want potential customers to read, PT Sans is ideal.
Plus, PT Sans has several varieties for you to choose from so you’re bound to find the right one for your site.
PT Sans pairs well with: PT Sans Narrow. Try using PT Sans on your big bold headlines. Then add PT Sans Narrow to your sub-headings, for a harmonious effect that flows well.
On the flip side, you can also use PT Sans as the body text, under an Oswald font heading.
Varela: I’d recommend Varela if you want your website to have a clean, modern look, without being too stark. The Varela font is sans-serif but still manages to retain a little classic roundness.
Varela is the best font for your website if you want to communicate openness and friendliness.
This font’s clean-cut, low letters look just as good in a heading as they do in body text.
Varela pairs well with: An Open Sans sub-heading or body text. While they are a tad similar in roundness, I absolutely love the look of the Varela font with Open Sans.
This pairing gives your readers the feeling that your brand is warm, honest, and transparent.
To fully differentiate between the two fonts, try putting your Varela heading in all caps.
Poppins: What’s not to love about Poppins? This sans-serif font has a rounded but still sleek charm that appeals to almost everyone. No wonder it’s the font of choice for sites that want a simple, highly legible reading experience for their visitors.
Want the same? Use Poppins in your heading or body text, to attract attention while keeping your readers happy.
Poppins pairs well with: Everything from Roboto to Oswald looks awesome with Poppins.
But the clear winner to me is Poppins with Playfair Display. This fresh-meets-classic pairing looks simple, forthright, and just plain cheerful!
And make sure to bold your Poppins headings to really show off the font’s beauty.
Raleway: This one is a personal favorite. The Raleway sans-serif font is slick without being too futuristic. With thin lines, it conveys an elegant, refined appeal.
Plus, its thin lines make it easy on the eyes and quite restful.
I’ve seen it used well by minimalist brands, which makes sense since it gives off a pared-back vibe.
And if you have a “w” in your brand’s name, you’re in for a serious treat.
Raleway’s overlapping “w” adds an iconic, established look to any website.
If you use Raleway for a header, try it in all caps for maximum impact.
Raleway pairs well with: Other popular sans-serif fonts, including Roboto and Open Sans.
But if you want to achieve a cool 90’s style effect, why not pair Raleway with Roboto Mono?
This web font pairing looks great on everything from a writer’s portfolio to a chic coffee shop.
Montserrat: Okay, this one is a huge favorite across the board. Bloggers and brands love the Montserrat font for its beauty and versatility. The truth is, you don’t need to do much to make Montserrat look fantastic.
Whether you use it in headlines or body text, light, bold, or italic, it just works.
Montserrat combines tradition with modernity. It’s the best font for your website, if you want your branding to look solid and established.
Use Montserrat to make large blocks of text a breeze to read through.
Montserrat pairs well with: The Lato font. Use Lato as the body text, and let your heading steal the show in a bold Montserrat.
Fjalla One: And last, but definitely not least, on my “best font for your website” list is Fjalla One.
Fjalla One is a condensed, sans-serif font that really pops in headlines. Its narrow, straight letters and slightly blocky look give this web font an on-trend feel.
Unlike most of the other fonts on this list, it doesn’t offer you a variety of styles.
But luckily, Fjalla One looks good just the way it is.
If you’re going for a contemporary but approachable vibe, this may be the best font for your website.
And if you use numbers in your website’s headings, you’re going to LOVE how Fjalla One’s narrow, tall numbers display!
Fjalla One pairs well with: Noto Sans in regular. Try balancing your long and narrow Fjalla One headline with a more rounded Noto Sans sub-heading or body text.
Picking the Best Font for Your Website:
Picking the best font for your website doesn’t have to be a long or difficult process. If you start with this list of gorgeous Google web fonts and aim for no more than 3 fonts at a time, you’ll easily be able to create a cohesive and beautiful effect.
Keep in mind that the rules in this post are really just suggestions.
Design rules are often made to be broken. Play around with different combinations of fonts and don’t be afraid to go with your gut instinct. If you like a certain font pairing, chances are, your audience will like it too!
And don’t forget that Google Fonts makes it easy for you to pick the best font for your website, in a matter of seconds.
To use these free fonts, just head over to the Google Fonts site and copy the HTML code provided.
You can easily embed any font you choose into a webpage. Just add the code for your chosen font into the head of your HTML document.
Google Fonts also makes it super-simple for you to select and use multiple fonts at a time.
Hopefully, this list and guide has helped you pick the best font for your website. Getting your font choices right is a major part of creating a strong and established brand.
But remember that your choices don’t have to be permanent. If you’re just starting out with your blog or website, get in there and really experiment with different options.
This will make it easier to identify the best font for your website and your audience.
Now over to you — Do you have any favorite fonts from this list? Have you tried any of them on your website?
If so, leave a link below.
I’d love to come and check out your font pairings!