Words that sell can boost demand for your products or services and help you grow your business!
Got an amazing offer but can’t seem to get anyone to actually buy it?
The problem might just be in the words you’re using to sell your product or service.
While images are an essential way to get prospective customers interested in your business, the right persuasive words can seal the deal and help you make the sale.
But notice, I mentioned the right words.
Whether it’s in your blog post titles, your product descriptions, or your landing pages, using targeted words can help you sell like crazy.
On the other hand, the wrong words can actually bore or push away your potential customers.
So what’s the biggest difference between words that sell and those that don’t?
It’s all in the focus. The best persuasive words focus on your customers and their needs — not on your business, or even on your products.
Now, that might seem counter-intuitive.
After all, shouldn’t you convince potential customers to buy by letting them know all about your offer?
The truth is, the more you write about the questions, concerns, and needs of your potential customers, the more likely they are to buy from you.
Not sure which words to use?
In this guide, I’ll be showing you some of the most persuasive phrases and words that sell, to help you take your biz to the next level.
Words that Sell: The Persuasive Words You Need to Know:
Looking for a persuasive word that will grab attention right away and get people interested in what you have to say?
That’s exactly what the word “you” does.
Let’s face it, everyone likes to hear about themselves. And it’s easy to pay attention when you feel like a message is specifically for you.
So when you’re writing about your offers or even crafting blog posts and social media content, make it all about your audience.
Use the word “you” often, to make your target audience feel like you’re speaking to them directly.
Here’s a quick example:
Take a look at these two statements:
A. “This course is designed to get beginner bloggers to pro level.”
B. “This course is designed to get you from beginner blogger to pro level.”
Which of these two statements jump out at you more?
If you said option B, that’s because it was directed at you.
Just like it’s tough to ignore someone who’s speaking right to you, it’s nearly impossible to skip over writing that uses the word “you”.
Always write in the first person in your website copy, on landing pages, in blog posts, email marketing copy…basically anywhere you’re trying to persuade people.
It’s the easiest way to get your audience’s attention and help them connect with your message.
Want words that sell? Put the emphasis on your potential customers and how buying your product, using your affiliate link, or hiring you can help them.
It’s essential to clearly highlight the benefits of your offer.
But be careful with this:
I see lots of businesses taking this advice the wrong way and just listing out every cool feature of their product.
But features, by themselves, are not persuasive words.
I’ll let you in on a little secret.
Potential customers don’t really care about features. They only care about “what’s in it for them”.
Let’s say you’re shopping for a rug. If a salesperson tells you that their rugs are all made of hand-knotted wool, that may not mean much to you.
But what if they tell you that hand-knotted wool rugs are stain-resistant. easy to care for, and extremely durable?
Now they’ve got your attention!
Because words like “hand-knotted wool” are just features.
But words like “durable” and “stain-resistant” are benefits-driven. They instantly tell you how buying this product can make your life better or easier in some way.
And who doesn’t want that?
Swipe this simple trick for you own blog or biz.
For example, if you run a blogging course, avoid telling potential customers about the hundreds of pages of course info they’ll be getting.
Instead, tell them how they’ll get their blog up and running faster and more successfully with your detailed, step-by-step content.
If you sell earrings, don’t focus product descriptions on your special “earring back suction technology” (side note: is that even a thing?).
Your potential customers’ eyes will glaze over and you’ll lose the sale.
Instead, explain that your earrings are designed to be super comfortable and stay securely in place, no matter what.
Some words that sell customers on benefits include:
-and of course, benefit!
Think the word “free” has been used too often to still grab attention and help you sell?
No matter how often customers see that word, they never get bored of it.
That’s because the word “free” means so much more than just getting something for nothing.
It means zero-risk and no commitment, which instantly attracts potential customers who might otherwise be wary of buying from a business they’re not familiar with.
It also means your audience feels special or valued because you’ve chosen to reward them with a gift or bonus.
And throwing in something valuable for free is one of the best ways to get customers super interested.
Research shows that we actually tend to highly value free gifts and bonuses, even if they’re not really all that valuable.
Just think about those “special free gift with purchase” offers. Pretty irresistible, right?
The next time you’re giving something away alongside your product, be sure to prominently use the word “free”.
And once you do, watch how much more attention and interest your offer gets!
Other words that sell like “free”:
4. Limited Time or Now:
Raise your hand if you like missing out on cool stuff! Yep, didn’t think so.
And that’s exactly why, when it comes to making more sales, FOMO(Fear of Missing Out) is your friend.
From limited time offers to once a year sales, urgency-driven words sell.
If you find that your landing pages and offers get a lot of interest but not enough actual purchases, you might not be creating enough FOMO.
Your potential customers probably like your products or services, but feel they can always think about it and come back later.
So you’re left wondering why your course isn’t selling or why your affiliate links aren’t getting clicked.
The answer is to create scarcity (in an honest way).
Let customers know that your brilliant course is only taking students twice a year and you’ll likely see a sharp rise in enrollment.
Just make sure that the scarcity you create is real. Nothing turns off customers more than seeing that the limited-time offer they rushed to buy is actually available all year long!
No matter how amazing your offer is, customers often need a litlle nudge. Nothing is as persuasive as letting them know that your awesome offer won’t be around forever.
Use urgency-driven words that sell, like:
Imagine being able to add a few targeted words to your landing page, blog posts, or online store , and starting to make more sales than ever!
See what I did there?
“Imagine” is one of the best words that sell because it gets your potential customers in the right frame of mind to buy.
You’re not just telling them how awesome your blogging course, branding package, or your shop’s products are.
Instead, you’re inviting them to imagine how much better, easier, or more successful their lives could be once they’ve purchased your offer.
It totally shifts buyers away from calculated, critical thinking and steers them towards a ‘have to have it” kind of attitude.
Use the word “imagine” whenever you’re trying to get potential customers to see how life-changing your products or services can be. Use specific examples like “imagine being able to make a living from your blog” .
Or “imagine having a done-for-you keto diet meal plan so you never have to worry about what’s for dinner.”
Just don’t overdo it, though. Using “imagine” once or twice is super-effective, but any more than that and you’ll be heading into cheesy infomercial territory.
Think about the last purchase you made. Whether it was clothing, a cup of coffee, or a new phone, I’m willing to bet you had a very good reason for buying it.
And if I asked you to name that reason, you could probably do it off the top of your head, no problem.
As a business owner, that’s the most important lesson you can learn: Consumers only buy when they can justify their purchases with a good reason.
It’s your job to think of these reasons and state them clearly in your advertising and marketing.
And that’s where the word “because” comes in.
“Because” is one of the most effective words that sell ever, because it removes buyers’ objections and tells them exactly why they need your product or service in their lives.
When you’re writing about your product or service, make sure you always give potential customers a clear, irrefutable reason to buy.
We’ve already talked about highlighting the benefits of your offer, but that doesn’t mean you should never list your product or services features. In fact, it’s always a good idea to support benefits-driven statements by explaining how your offer’s features will help customers achieve those benefits.
An example of this would be:
Get your new blog up, running, and making money in less time: (this is the benefit “making money in less time”).
Our blogging boot-camp course for beginners is designed to help you turn your new blog into a financial success because:
-It includes the exact road-map we and hundreds of other bloggers have used to start making a full-time income from small blogs
-It’s designed to be easy to follow and implement, even for complete newbies
-it comes with full access to our blogging forum, where you can ask questions and get one-on-one help from the pros
The above-listed points are all features that support the benefits promised. Using because, you can do the same with your own product or service and start selling like crazy!
Other words that sell like “because”:
-as a result
-for this reason
Remember that your focus should always be on giving your audience solid reasons to buy from you.
This one’s kind of a no-brainer, right?
Our attention spans are shorter and our schedules are more packed than ever.
So whenever you tell somebody that you can teach them how to accomplish something “simply” — guess what? They’re going to be interested.
“Simple” has become one of the most sought after words that sell online because it’s what people really want.
Got a course that can teach newbie bloggers how to get more blog traffic?
How about an ebook that helps stay at home moms start online businesses?
Do you sell pre-assembled furniture?
Whatever your business and product is, letting potential customers know that what you’re offering will make their lives easier is a sure way to get more sales. Fast.
Sprinkle your website, social media marketing, product descriptions, and landing pages with this insanely appealing word.
And simple is not the only word that helps you sell. You can also get the same effect by using similar words like:
-easy or easy-to-use
The Wrap-Up: Use Words that Sell to Focus on Your Customers
One of the easiest ways to sell more is to use the right words and phrases to market your products and services.
It literally costs you nothing but can help you bring in major results!
Of course, there are way more than just 7 persuasive words that sell out there.
But you don’t need to know each and every one of them to start.
As long as you focus on speaking directly to your potential customers and showing them how they can benefit from buying from you, you’ll be on your way to raking in more profit than ever before!